A non-profit named Fashion Revolution has created a wonderful social experiment that has challenged people to reconsider how they shop for their clothes. A vending machine they set up in Berlin offers passers-by shirts for only 2 Euro (roughly $2.19), but there was an unexpected catch… they first had to watch a video about the exploited sweatshop laborers that make cheap clothing possible.
Seems like a bargain, right? However, nobody was buying them. The machine showed who was behind the cheap clothing we buy: Often-underage workers work as many as 16 hours a day for as little as 13 cents an hour.
The video was released on April 24th, or Fashion Revolution Day. This day commemorates the collapse of the Rana Plaza in Bangladesh in 2013, which killed more than 1,000 garment workers who had been making clothing for American brands in unsafe conditions. The workers at such factories are often underage, and most are also underpaid and overworked. Fashion Revolution wants to encourage people to start asking questions about their clothes, like where they were made and under what conditions they were made.
Do you still want to buy this 2 EUR t-shirt? Here’s the full video:
Fabio Evagelista is a Brazilian writer.
Crossed Paths is the first book of the Myra-Hati trilogy, an epic adventure in a post-apocalyptic world, for the lovers of sci-fi / fantasy genre. This is the author’s first work published in America.